Colors

Color is at the heart of our brand. We apply a collection of bright and neutral colors to give Adyen its unique and eye-catching identity.


Green
Green is our core brand color. It is as Adyen as our logo


Primary colors
95% of the colors we use are from our primary color palette.


Secondary colors
For highlighting specific areas, it’s possible to use 1 secondary color.


Shades
For every color we have a palette of shades. The main color should always be leading in the usage.

 

Primary colors

Our main brand colors are Adyen green, Adyen black, Adyen white and White. These colors are used 95% of the time.


Adyen Green
RGB: 10/191/83
CMYK: 82,0,86,0
HEX: #0ABF53
Pantone: 7481 C
RAL: 6037


Adyen Black
RGB: 0/17/44
CMYK: 100,61,0,83
HEX: #00112C
Pantone: 296 C
RAL: 5011


Adyen White
RGB: 243/246/249
CMYK: 2,1,0,2
HEX: #F7F8F9
Pantone: 1 C


White
RGB: 0/0/0
CMYK: 0,0,0,0
HEX: #FFFFFF
Pantone: N/A

 

Secondary colors

We also have a selected group of secondary colors. These colors are used for highlighting only and cannot be used as main color. Next to our primary colors, we use just one secondary color. You can add a lighter version for of the color (illustrations). The main color is always hero.

Blue
RGB: 0/136/255
CMYK: x
HEX: #0088FF
Pantone: x

Yellow
RGB: 255/194/0
CMYK: 0,13,100,0
HEX: #FFC200
Pantone: 116C

 

Shades

For secondary colors we have a palette of shades. The main color should always be leading in the usage. Shades cannot be used as stand alone and only together with secondary colors

Highlight blue
RGB: 116/190/255
CMYK: x
HEX: #74BEFF

Highlight yellow
RGB: 255/222/116
CMYK: x
HEX: #FFDE74

Hightlight green
RGB: 121/220/161
CMYK: x
HEX: #79DCA1

 

Colors in use

 

Do's & Dont's


  Do use our colors.


  Don't use other greens and blacks.


  Do use colors in sublte ways.


  Don't overuse colors.


  Do use our primary brand colors.


  Don't use secondary colors as the main color.

There are more colors available, different tones of black and contrast variations of all our colors.
Need them? Contact us via studio@adyen.com.