Green is our core brand color. It is as Adyen as our logo
95% of the colors we use are from our primary color palette.
For highlighting specific areas, it’s possible to use 1 secondary color.
For every color we have a palette of shades. The main color should always be leading in the usage.
Our main brand colors are Adyen green, Adyen black, Adyen white and White. These colors are used 95% of the time.
Pantone: 7481 C
Pantone: 296 C
Pantone: 1 C
We also have a selected group of secondary colors. These colors are used for highlighting only and cannot be used as main color. Next to our primary colors, we use just one secondary color. You can add a lighter version for of the color (illustrations). The main color is always hero.
For secondary colors we have a palette of shades. The main color should always be leading in the usage. Shades cannot be used as stand alone and only together with secondary colors
Colors in use
Do's & Dont's
Do use our colors.
Don't use other greens and blacks.
Do use colors in sublte ways.
Don't overuse colors.
Do use our primary brand colors.
Don't use secondary colors as the main color.
There are more colors available, different tones of black and contrast variations of all our colors.
Need them? Contact us via firstname.lastname@example.org.