Tone of voice

Everything we write should sound like Adyen. Our tone of voice comes through in the words we choose, topics we cover, and how we construct our content.


Who does Adyen sound like?

Your smart, confident friend whose advice you trust. An expert who makes things easy to understand. A leader who is passionate about their work, and wants to help others succeed.

Our tone is informative and professional, down to earth and friendly. We’re B2B, but we shouldn’t sound institutional or overly formal. We use simple terms to reduce complexity; presenting the facts and avoiding bias.


We sound like
As your business grows, complexity increases. Unifying your systems through a single platform will help you break down silos, streamline operations, and cut through the chaos.

We don't sound like
We know businesses like yours can be outdated and a little bit (or a lot) slow, with a bunch of mismatched systems blocking success. Products from other payment providers like Stripe won’t help either! We’re the only provider with one single unified platform.


Writing principles

These principles are at the core of everything we make. They're inspired by the Adyen Formula and unify us as a brand.


We talk straight
Close to our Dutch roots, we're direct and clear in our content. We’re transparent about what we know (and don't know), and work to tell well-balanced stories.

We get to the point
Nobody has time to waste. We clear the clutter to give our business audiences the best, most efficient information and experiences.


We're positive and future focused
We acknowledge challenges, but focus more on finding solutions and helping our audience embrace opportunity. We see the learnings in every situation and set our sights on the long term.

We write to benefit all audiences
We're a global company that works with a wide array of people, industries, cultures, and abilities. Everything we write must be inclusive and thoughtful, keeping our audience's needs first.


We choose empathy over ego
We are confident in our skills and solutions. We don’t need to shout about how great we are, push our product every chance we get, or put down the competition to make ourselves look better. We write for our audience, about our audience.



Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Facebook, Uber, H&M, eBay, and Microsoft.

Short version (for social and similar bios)

Meet the financial technology platform helping the world’s leading businesses achieve their ambitions faster.