Who are we

Adyen means 'start over’. Which sums us up as a company. We’re not afraid to challenge convention. We build things ourselves and iterate, putting our customers at the center of everything.

Our brand guidelines ensure we stay true to what makes us unique. Always in beta, they are designed for global consistency while being flexible enough to accomodate local nuance. When in doubt, please contact studio@adyen.com.

Brand purpose

Our purpose defines us as a brand. It’s our reason to exist beyond making money.

Where brand comes in

It’s how we connect with the world. Our goal is to create experiences and share insights that add value to our different audiences. We’re here to help not sell, talk not shout, and build trust in our technology and people.


People we serve

We partner with the world’s most ambitious and high-growth companies in retail, food & beverage, hospitality, platforms, and ecommerce – and they've got no time to waste.

Every decision they make has big impact and the competition is fierce. So we do our best to help our customers stay agile and flexible, now and well into the future.


Solutions we offer

Fintech can be complicated – but it doesn’t have to be. We bring clarity to complex topics and go beyond the surface to give our audiences real value.

We started with payments. Tackling the problem of legacy infrastructure head-on with a platform built entirely in-house.

Today, our financial technology platform provides end-to-end payments capabilities, AI-powered enhancements, and the next generation of financial services all in a single global solution.


Adyen boilerplate

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Facebook, Uber, H&M, eBay, and Microsoft.